Chris Parnham is a seasoned agency M&A pro, not only did he lead Zibrant through several M&A projects and then an exit to BCD, he went on to acquire Absolute Corporate Events and then exit that business during lockdown! He's an expert marketer and brand positioning specialist. We hear all about his journey acquiring the component parts of Zibrant before their exit and then his own journey to being acquired by Venues and Events International where he is now a senior director in the enlarged business. Lots of tips and tricks in this episode for agency owners who want to grow through acquisitions.