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Mar 2, 2004: When the Brand Became the Risk
Reputation became a balance sheet item.
On March 2, 2004, Martha Stewart was convicted of obstruction of justice in a case tied to an ImClone stock sale, and the verdict did more than send a celebrity executive to prison. It forced markets to confront a structural problem, when a founder’s identity is inseparable from the company, legal exposure becomes enterprise exposure, and brand equity can evaporate in a single trading cycle.
From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more daily business stories, visit www.bsnsDAILYpodcasts.com
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By bsnsBasicsReputation became a balance sheet item.
On March 2, 2004, Martha Stewart was convicted of obstruction of justice in a case tied to an ImClone stock sale, and the verdict did more than send a celebrity executive to prison. It forced markets to confront a structural problem, when a founder’s identity is inseparable from the company, legal exposure becomes enterprise exposure, and brand equity can evaporate in a single trading cycle.
From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more daily business stories, visit www.bsnsDAILYpodcasts.com