See our Mastermind recordings here: https://vimeo.com/showcase/10197620

Join one of our live Masterminds here: https://calendly.com/streettext/streettext-mastermind?back=1

Dive deep into proven ad strategies that are working right now:

• Downsizing Ads: Consistently effective, especially for reaching responsive, traditional clients often looking to sell [Podcast Description, 14, 15, 24]. Learn how to link these to targeted searches for single-story homes and use compelling collage imagery [Podcast Description, 15, 42]. This ad type often produces excellent statistical and demographic results.
• New Construction & Recently Built Ads: Attract higher-intent buyers by focusing on new or recently constructed homes (e.g., 2023 or newer) [Podcast Description, 34, 35, 257]. Leverage striking AI-generated imagery that captures attention, focusing on aspects like developing areas or partially completed elements to stand out.
• Listing Ads: Use your active listings not just for lead generation, but also as a powerful remarketing tool to impress current clients and attract new ones by showcasing your marketing prowess [Podcast Description, 90, 238]. Put your listings in bundles targeting homeowners, ensuring clients see your active promotion.
• Imagery is everything: Ads that don't look like ads catch attention; avoid logos or branding on lead generation ads. Crisp, well-saturated images that jump off the screen are key.

Beyond ads, we cover relentless follow-up and nurturing strategies [Podcast Description]:

• The Power of the Phone Call: Discover effective opening lines to convert curious leads into appointments [Podcast Description, 122, 123, 305]. Focus on providing value and what they asked for, rather than immediately pushing for an appointment.
• Automated Texting & Email Drips: Set up systems within Street Text or integrated CRMs like Follow Up Boss (FUB) to consistently engage leads [Podcast Description, 7, 58]. Automated texts can boost responses by up to 33% when part of your action plans.
• Leveraging Your Database (Remarketing): Your existing leads are a "goldmine" [Podcast Description]. Re-engage them through remarketing campaigns – often the "cheapest cost per lead" you'll ever get. Consistently staying in front of your database is crucial, as many leads take time to convert.
• Lead Enrichment: Utilize tools like Forewarn or BeenVerified to gather more information on leads, verify phone numbers, and improve deliverability, especially for older demographics who may prefer traditional communication like handwritten letters.