On this episode of Purpose-Driven Progress, Jacob Hicks sits down with Mara Smith, founder of Inspiro Tequila. Mara shares her journey from practicing law in Chicago to creating a premium, additive-free tequila brand designed with women in mind. Discover how she identified a gap in the market, built a powerhouse all-women team, and navigated the competitive spirits industry—all while balancing entrepreneurship and family life. This conversation is packed with insights on product development, branding, leadership, and building a purpose-driven business.

Topics Covered:

• How Mara transitioned from corporate law to entrepreneurship
• Why she built Inspiro Tequila for thoughtful female consumers
• Lessons on hiring, leadership, and building a resilient team
• The power of networking and personal branding on LinkedIn

Inspiro Tequila

Mara Smith

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