Marc Barach joined Ingenio in 2002, bringing to the company a 20 year career in consumer services, technology and Internet marketing. Prior to joining Ingenio, Marc served as President & CEO of I Impact, a venture backed enterprise software firm providing business analytics to global 2000 organizations. Ben Smith is the Co Founder and Chairman of MerchantCircle, and is an Executive in Residence at Rustic Canyon Partners, one of the investors in MerchantCircle. Earlier, Ben co founded Spoke Software with USVP and Chris Tolles from the MerchantCircle advisory board and a couple of other great entrepreneurs in 2002. George Garrick is the President and CEO of wine.com. A proven CEO and entrepreneur, he brings a wealth of experience in building and running successful businesses and creating shareholder value. Prior to wine.com, George was CEO of PlaceWare, and subsequently negotiated its acquisition by Microsoft for $200 million (4x revenues) in May 2003.