Marketing is a global endeavor. The difficulty of managing such a tremendous opportunity arises from the naturally distributed environment of a global marketing organization and the rapid homogenization of an Internet-connected world.Marc de Swaan Arons is a Dutch guy who cut his teeth on global brand marketing at Unilever and went on to found a marketing consultancy, Effective Brands, that helps large organizations align and streamline their global strategies.Effective Brands's "Leading Global Brands" study identified the key issues of global marketing and created a series of business models and frameworks organizations of this scale can use to be efficient and effective in marketing globally and locally."The Global Brand CEO: Building the Ultimate Marketing Machine" is Marc's (and his partner, Frank van Den Driest's) book that covers the frameworks and models, communication tools and case studies and vignettes of global marketers who are "doing it right."Listen in to learn about:5 Drivers of Global Marketing EffectivenessBrand Positioning Alignment FrameworkThe Brand ID FrameworkThe Servant Leadership MindsetThe Looking for Similarities MindsetMarc has offered a personally-autographed copy of this impressive tome to a lucky DishyMix listener. To be considered, post your desire on the DishyMix Facebook Page and one winner will be selected in April 2011.