marc farrell, founder of ten to one rum, shares his inspiring journey from trinidad and tobago to creating a brand that redefines rum. with a background in chemical engineering from mit and business degrees from cambridge and harvard, marc's experiences include consulting at bain & company, a stint in private equity, and working with howard schultz at starbucks. marc discusses his entrepreneurial ventures, including a previous sports and media business, and the pivotal moments that led to the creation of ten to one. he emphasizes the importance of quality, authenticity, and community in building his brand, and shares insights into the challenges and opportunities in the spirits industry.