Ideasicle Podcast

Marc Gallucci, CEO of Tauntr - Episode #23

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NOTE: this podcast is really a video podcast and is better viewed than listened to. You can watch it here: http://www.ideasicle.com/Ideasicle_Site/Blog_&_Podcast/Entries/2012/3/6_Ideasicle_Podcast_Episode_23__Tauntrs_Marc_Gallucci.html.

But it's a good listen, too. Now, on with the show!

A lot of marketers and agencies talk about "real time" this and "real time" that. But few are actually doing it.

And then there's Tauntr, a company built specifically to create real time digital creative. Born a digital content company mocking the sports world (hence the name) in real time, they are now applying that digital might on behalf of brands. And that's what got me interested in exploring more with CEO, Marc Gallucci.

It's a simple formula:

Today's headline + your brand idea + Tauntr's creative magic = Real Time Relevance.

They call it "Real Time Relevance" for a reason. The creative comes literally out of the headlines that day, so it's got relevance baked right in. No agency on earth has figured out how to do this yet.

How do they do it? Listen in and find out.

Show Notes:

  • Marc explains the concept of Tauntr.
  • He takes us through the nimble company's staffing - it's not what you think - to scour the news every day, talk about the right headlines for the right brands, and then go execute...that day.
  • Marc sets expectations for clients, too, as to what to expect. This ain't your father's traditional agency process.
  • And finally he reveals the proprietary distribution Tauntr has built to amplify the viralness of their work.

    • Contact Marc:

    To email Marc Gallucci and learn more about how Tauntr defies gravity: [email protected]. And tell him Ideasicle sent you!

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    Ideasicle PodcastBy Will Burns