Cheryl Einhorn is not only the founder and creator of the Decisive Area Method, she is also an expert in problem solving and decision making. She helps entrepreneurs and professionals to navigate how to work through biases and other factors in order to help them make better informed decisions. Cheryl also breaks down what kind of decision makers there are and how they go about making decisions. Marc also uses this as an opportunity to analyze his own decisions based on Cheryl's method.

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