Marc Walkin joins Jennifer and Risa on the latest episode of CPG Scoop!

Marc is a passionate and innovative marketing leader with over 15 years of experience. He has held a diverse set of leadership roles building modern brands in both retail and CPG such as Stop & Shop, Popcorners, Beech-Nut and Staples. Every position Marc has held had the common thread of building from the ground up from brand transformation to corporate strategy to breakthrough shopper & digital marketing playbooks. Marc is looking forward to continuing to leverage his experience and entrepreneurial spirit to make Turbyne’s mission a reality. 

Our favorite takeaways from this episode with Marc:

• Understanding the shopper journey and creating a coordinated approach is crucial for success in the industry.
• In-store tactics, such as sampling and shelf displays, are underrated and can drive sales.
• Building a modern-day playbook and testing strategies in selected markets can lead to incremental growth.