“Zeno would also say that nothing undermines a solid understanding more than self-deception.” - Diogenes Laërtius

Self-deception is the biggest obstacle to growth. It’s tempting to comfort ourselves with lies to avoid tough truths, whether we’re overestimating our skills or ignoring feedback.

But when we deceive ourselves, we stay blind to reality and hinder our progress.

In sales, convincing yourself that a prospect is more interested than they are, or that you don’t need to change your approach, can lead to lost opportunities.

As Zeno warns, self-deception undermines your success.

Salespeople must embrace brutal honesty: identify weaknesses, face them, and continuously improve.

Only then can you unlock true growth and success.

Actionable tips:

• Regularly check your sales metrics. Are you hitting the targets you set, or are you making excuses? Be honest about where you stand and take steps to improve.
• Ask your colleagues or mentors for feedback, even if it stings. Hearing what you're doing wrong is the fastest way to improve.
• Before you go into a pitch, ask yourself if you’re seeing the situation clearly or just telling yourself what you want to hear.

Remember you will die.

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