“I may wish to avoid torture, but if the moment comes when I must face it, I'll aim to endure it with courage, strength, and dignity. Of course, I'd rather not be caught in a war, but if war finds me, I'll strive to bear the wounds, hunger, and hardships with honor. I’m not so reckless as to wish for illness, but if I have to face it, I'll work to handle it without losing composure or integrity.” - Seneca

We may wish to avoid adversity, but the true test isn’t in escaping challenges, it’s in how we respond to them.

Adversity is an opportunity to build resilience, courage, and composure. It’s not the storm itself that defines us but the strength we show while weathering it.

In sales, obstacles and uncertainties are inevitable.

Don’t wish for an easy road. Instead, focus on developing the grit, patience, and adaptability that will help you thrive, no matter what challenges come your way.

Success won’t come by avoiding hardship, instead learn to meet it with honour and resilience.

Remember, tough moments will pass, but the character you build during them will last.

Actionable tips:

• When a deal falls through or you lose a big client, don’t view it as a failure. See it as an opportunity to sharpen your skills and develop resilience.
• You can’t control a prospect’s decision or market conditions, but you can control how you react. Stay calm, stay strategic, and always act with integrity.

Remember you will die.

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