“What does it mean to be properly educated? It’s about learning to align our instincts with the right priorities, staying in tune with our nature, and understanding how to distinguish what we can control from what we can’t.” - Epictetus

True education isn’t just about acquiring knowledge, but is about aligning your actions with your priorities and focusing only on what you can control.

The Stoics remind us that we can’t control everything, but we can control how we prepare, respond, and adapt.

In sales, this means directing your energy toward what you can influence: building relationships, sharpening your pitch, and finding creative solutions.

Don’t waste time stressing over what’s out of your hands, like a competitor’s moves or a prospect’s final decision.

Do your best, act with integrity, and let go of the rest.

Actionable tips:

• Focus on the process, not the result. Don’t stress over whether or not you’ll hit your quota, focus on perfecting your outreach, follow-up, and relationships.
• Let go of what you can’t control. If a deal falls apart, ask yourself: did I do my best? If the answer is yes, move on without regret.
• Constantly improve what’s in your control. You can’t control a client's decision, but you can refine your skills, product knowledge, and pitch to be more effective.

Remember you will die.

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