“Diogenes of Sinope said we trade things of real value for things of little worth, and vice versa.” - Diogenes Laërtius

We’re all time-billionaires, yet we often focus on things that don’t truly matter.

A millionaire at the end of their life would trade everything to be 20 again, proving that time, not money, is our most precious asset.

It’s easy to chase quick wins like hitting targets, earning commissions, or winning every deal.

But prioritizing these over long-term success can cost you what truly matters: strong relationships, repeat business, and a reputation built on integrity.

Value your time and invest it wisely. Focus on what endures, not just what’s fleeting.

Actionable tips:

• Before pursuing a deal, ask yourself: does this align with my long-term goals, or is it just a quick fix? Focus on what truly matters.
• Focus on building trust. Every interaction with a customer is an opportunity to strengthen your reputation. Don’t undervalue the power of genuine relationships.
• Like your resources, time is valuable. Spend it on high-priority tasks that contribute to long-term success, not just immediate gratification.

Remember you will die.

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