The Sales Stoic

March 30th - Think Clearly, Act Wisely


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“Turn to your own guiding reason, to the logic of the whole, and to your neighbor's perspective. Focus on your own mind to keep it fair, on the universe to remember your role in it, and on your neighbor's to understand whether it's informed or misguided—while remembering it’s just like yours.” - Marcus Aurelius

Reason is our guiding force. It helps us understand our place in the bigger picture, connect meaningfully with others, and make thoughtful decisions.

In sales, it's easy to get swept up in emotions or rush for a quick close. But pause and ask: Am I making the right decision or simply reacting?

Take a step back, think clearly, and let logic lead your approach.

Whether you’re on a call, in negotiations, or responding to emails, channel your inner Spock. A calm, rational mindset helps you navigate high-pressure situations, make fair decisions, and relate to customers in a meaningful way.

When work pressures mount, keep your head clear and let reason steer the ship.

Actionable tips:

  • Before jumping into a decision, take a moment to check your emotions and ensure your actions are based on clear, logical thinking. Ask yourself: "What’s the smartest next step for both me and the client?"
  • Think beyond individual deals. How does this customer fit into your long-term goals? Are you aligning with the broader goals of your company?
  • Try to see things from the customer's perspective. Are they being rational, or are they making decisions based on incomplete information? Adjust your communication to help them see things clearly.

Remember you will die.

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The Sales StoicBy Dealfront