“In public, avoid talking too much about your achievements or challenges. While you might enjoy sharing your stories, others may not find your experiences as interesting.” - Epictetus

Avoid oversharing your achievements or struggles - it’s likely you want to talk about it more than others want to hear about it.

Consider your clients. They don’t want to hear endless stories about past deals or tough negotiations. They want solutions to their problems and to feel understood.

Think of it like a surgeon - patients don’t care about personal anecdotes; they care about competence and results.

Similarly, in sales, trust and professionalism matter more than self-promotion.

Focus on listening to your client’s needs, showcasing your expertise, and letting your work speak for itself.

Trust builds relationships. Expertise closes deals.

Actionable tips:

• Shift focus to the customer. Ask more questions about their needs and challenges instead of dominating the conversation with your experiences.
• Let your results do the talking. Use testimonials, data, and case studies to prove your value, rather than reciting your past accomplishments.

Remember you will die.

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