Jana of the Jungle and co-host Todd Staley host Jurgen Schulz whose family began in conservation in 1898 at the base of Mount Kilimanjaro. The topicis a hot one which talks about Conservation = Commerce. Schulz talks about how commercialization of species, and gives of examples of how economics have been a key factor in the survival of many species from Africa to Texas. Schulz explains private owner responsibility and success in conservation.