A colloquium presentation focusing on viewer enjoyment of arousing television content. When presented with arousing television content viewers watch more. But later they report less satisfaction for that viewing.

Marco Gui – Attracted but unsatisfied: The effects of arousing content on television consumption choices

A production of the Communication Research Center at the College of Communication at Boston University. Presentations and interviews with communication researchers on new studies, developments in theory, and recent applications of research and theory.

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Marco Gui – Attracted but unsatisfied: The effects of arousing content on television consumption choices

Marco Gui – Attracted but unsatisfied: The effects of arousing content on television consumption choices