Welcome to "The Agent Edge": Episode #7  In this podcast episode, we are joined by Marco Rufo from the Pacific Palisades office. Marco has been in the real estate industry for more than 20 years, and with our company for six of those years. He's a Legend award winner and an active member of his community. He volunteers his time to Habitat for Humanity, cancer fundraisers, AIDS research, and much more.  In this show, you'll discover how Marco got started in real estate while attending UCLA, and why having a mentor was the catalyst that changed his career.  You'll also learn:  Why Marco appreciates the residential real estate business Why it's important to be established before starting your own career The importance of dressing for success How advertising has helped Marco grow his business Why Marco does not do direct-mail marketing   Links and resources mentioned in this episode:  Marco Rufo’s bio Marco Rufo’s website Pacific Palisades office   Thank you for joining us for another episode of "The Agent Edge"! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode!

Episode 7 - Marco Rufo

The Agent Edge Podcast is a residential real estate show produced by Berkshire Hathaway HomeServices California Properties, that features interviews of top producing REALTORS who share information about their success.

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Welcome to The Agent Edge: Episode 34!  In this podcast episode, we are joined by Bita Tahmasebi, an agent out of our Newport Beach Office.   While going through the home buying process, Bita became intrigued by real estate. The differences in how real estate operates in the United States versus how real estate operates in Iran piqued her interest and she soon dove into the world of real estate. As a former CEO and one of the few female CEOs at a large tech company in Iran, Bita’s background in tech helps her connect with her clients. In just four years, Bita has become one of the top producers at Berkshire Hathaway HomeServices California Properties.  In this show, you’ll learn why Bita believes hard work is not enough in this business and why even though Bita has a background in tech she still believes that this is a face to face business. The Writing Edge To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling. In this segment, you’ll learn best practices for creating videos for your business. You’ll also learn why it’s key to rehearse and prepare for your videos beforehand. Little Word Studio Website, Instagram, Facebook, Twitter, & LinkedIn. You'll also learn  Why Bita does not say, “No, I can’t.” Why it is a Realtor's job to fit into the client’s world to help them accomplish their goals instead of having clients fit into industry-standard molds What Bita’s processes in transactions look like and what her 2020 goals look like How being knowledgeable about the industry is so important  Links and resources mentioned in this episode  Bita’s Bio: https://www.bhhscalifornia.com/real-estate-agent/bita-tahmasebi/5060 Bita’s Facebook: https://www.facebook.com/BitaTahmasebiHomes/ Bita’s Instagram: https://www.instagram.com/bitarealty/  Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.

Episode 33 - Bita Tahmaasebi

Welcome to The Agent Edge: Episode 33!  In this podcast episode, we are joined by Morgan King, an agent in our La Jolla office.  Morgan grew up on her family-owned campground in a small town in Wisconsin where she helped run the family business at a young age. Working on her family’s campground taught her not only how to run a successful business, but also how to be a people-person. After getting her cosmetology license and pursuing her career as a hairstylist, Morgan decided to go back to school to pursue her degree in marketing. With her background in the beauty industry and her new degree in marketing, she established foundations at Sephora’s corporate headquarters in San Francisco and, after a few years there, moved over to Rodan + Fields.  In this show, you’ll learn how Morgan used her background in marketing to grow her business in a mere 2 years. You’ll also learn how Morgan’s perception of real estate and real estate agents has changed since she became a real estate agent. The Writing Edge To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge. Melissa shares best practices for writing copy, creating content, and storytelling. In this segment, you’ll learn best practices for writing your own real estate agent bio. You’ll also learn what qualities to look for in a writer when hiring them to write your bio for you.  Little Word Studio Website, Instagram, Facebook, Twitter, & LinkedIn.  You'll also learn  Why Morgan thinks preconceived notions make this business so difficult. How her outgoing and hardworking spirit got her where she is today. About her love for the business and how it powers her.  Where her business is going in 2020 and what her goals for the upcoming year are.  Some of Morgan’s marketing tactics that she uses in her business today.   Links and resources mentioned in this episode  Morgan’ bio: https://bhhscalifornia.com/real-estate-agent/morgan-king/6863 Morgan’s website: https://morgankingrealestate.com/ Morgan’s Facebook: https://www.facebook.com/morgankingrealestate/ Morgan’s Instagram: https://www.instagram.com/morgankingrealestate/ Morgan King’s YouTube: https://www.youtube.com/channel/UCAPEFiZzSHYm3acagcYrFmA  Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.   Don’t miss an episode! Subscribe to the show on iTunes.

Episode 33 - Morgan King

Welcome to The Agent Edge: Episode 32!  In this podcast episode, we are joined by Julie Tran, an agent out of our Irvine Office.   With a background in property management and after working two part-time jobs at two different law firms, she figured she would get into real estate on the side. As a goal-driven individual with 3 kids to support, she has learned a lot about success, happiness, and family. Her positive, “whatever it takes” mentality and passion for service is what has helped her grow her successful business in just 5 years.  In this show, you’ll learn about how Julie prepares for her listing presentations and why she thinks it is important to do research on everything from the client to the neighborhood beforehand. The Writing Edge To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling. In this segment, you’ll learn how Melissa generates ideas for blog posts and why we need to change our perceptions of blogs. You’ll also learn how to use your blog as a resource and a tool for your clients and add value to each piece. Little Word Studio Website, Instagram, Facebook, Twitter, & LinkedIn. You'll also learn  Why Julie’s first client and first transaction were unique but ultimately helped her to learn so much about the business How Julie approaches her business today and where she thinks the industry is headed Why this industry is all about relationships and how she continues to get repeat business How, as an introvert, her sense of responsibility overcomes her fear when she is developing her business or networking How Julie shows her value by adding personal touches, committing to attention to detail, and going above and beyond by knowing her specific client’s needs   Links and resources mentioned in this episode  Julie’s Bio: https://bhhscalifornia.com/real-estate-agent/julie-tran/3976 Julie’s Website: https://bhhscalifornia.com/real-estate-team/tran-group-oc/817 Julie’s Facebook: https://www.facebook.com/TranGroupOC/ Julie’s Instagram: https://www.instagram.com/julesstran/   Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode! Subscribe to the show on iTunes.

Episode 32 - Julie Tran

Gregg Neuman of Neuman & Neuman is one of the top producing real estate agents in San Diego and has been in real estate since 1981. Although he entered real estate at a less than desirable time in the market, Gregg has continued to grow and improve his business year over year. In this episode, you’ll learn how Gregg made his way to the top, what it takes to become a top real estate agent, and what life is like when you’re there. Hint: people skills, drive, dedication, and a passion to succeed are all part of the equation. He’ll walk you through his formula for success and give insight into how the San Diego real estate market has changed over the years

Episode 1: Gregg Neuman (REBROADCAST)

Welcome to The Agent Edge: Episode 31!  In this podcast episode, we are joined by Valerie Punwar, an agent out of our Calabasas Office.  Originally from the suburbs of Chicago and a graduate of the University of Wisconsin, Valerie’s career began in the advertising world as a media buyer. Her career took her from Chicago to New York, to San Francisco, and ultimately to Los Angeles. Her sales career shifted from being the VP of sales for an ice cream company to now being a top-producing real estate agent here at Berkshire Hathaway HomeServices California Properties.  In this show, you’ll learn how Valerie maintains her top 1% in the company status without setting goals and why it works for her.  A New Segment To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling.  This first segment is an introduction to the segment and a brief overview of what Melissa will talk about on The Writing Edge.    Little Word Studio Website, Instagram, Facebook, Twitter, & LinkedIn.   You'll also learn  How to show houses so that they will be attractive to all buyers, not just a few.  Why it’s sometimes necessary that listings get a break from the MLS and why this break time should be utilized for home updates.  The importance of networking with other real estate agents in your area and why it helps you keep your edge.  How to have a difficult conversation with your seller about what their house needs before it is listed.  Why open houses are the best resource for market research and learning the current state of the market.   Links and resources mentioned in this episode  Valerie’s Bio: https://bhhscalifornia.com/real-estate-agent/valerie-punwar/3022 Valerie’s Website: http://www.valeriepunwar.com/ Valerie’s Facebook: https://www.facebook.com/valeriepunwarrealestate/ Valerie’s Instagram: https://www.instagram.com/valeriepunwar/  Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.   Don’t miss an episode! Subscribe to the show on iTunes.

Episode 7 - Marco Rufo

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