In this episode, Tej Singh interviews Marco Scognamiglio, the CEO of RAPP Worldwide, where he's an 21-year veteran. He grew up in Wales and played rugby and other outdoor sports before going on to study Chemistry as an undergrad in England. The decision to do a post graduate diploma in marketing was partially influenced by the lure of traveling as a marketing executive, and to a certain extent, by more opportunity to play rugby. Marco’s first marketing job as a Graduate Trainee hooked him to marketing forever.

Marco discusses how it's important to stay focused on their clients’ work rather than be distracted by the awards, especially in view of the number of new awards that one could go after in today’s environment. Keeping the desired-awards bar higher keeps the agency’s creative department engaged and motivated.

RAPP boasts clients like McDonald's, HP, Mercedes, Pepsi, Pfizer, SAP, Wells Fargo, Toyota, Ralph Lauren, Nestle, and Jaguar.