Pricing tools are getting smarter but that’s not why they succeed or fail.

This week in Marc’s Minute, Marc breaks down the real reasons pricing tools stall after launch. It’s rarely the tech. The biggest blockers are people and operating habits, change management that never sticks, processes that don’t evolve with the tool, and capability gaps where teams aren’t trained to use it well. If you’ve rolled out a pricing tool recently, what’s been harder, the implementation or the adoption?

Learn more: revenueml.com