In this Marc’s Minute, Marc talks about a trend that’s becoming harder to ignore in consumer goods: value bifurcation.

Consumers are increasingly splitting into two groups. One is looking for the lowest possible price. The other is willing to spend more, but only when the value is clear and compelling. What’s disappearing is the middle. Companies that stay stuck between these two ends often struggle to defend share. This insight looks at why that’s happening and what it means for your pricing strategy.

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