Revenue targets are being missed across CPG, and the problem isn’t ambition.

This week Marc breaks down why many consumer goods companies underperformed their revenue goals and what actually got in the way. On average, companies missed targets by about 2.7%, driven by execution gaps rather than strategy.

If hitting revenue targets is part of your 2026 agenda, this is worth a minute.

Where do you see execution breaking down most in your organization?

Learn more: https://revenueml.com/insights/articles/2026-executive-pricing-benchmarks-consumer-goods-and-services