In this episode of the SaaS Revenue Podcast, I was joined by a mentor of mine Marcus Cauchi. 

Marcus and I discuss how software sellers listen with what he calls "happy ears" when dealing with prospects and customers and how it ultimately costs us the sale.

We covered various areas of where people go wrong on the cold call, as well as the discovery meeting throughout the sale. 

I warn you, this episode is not for the faint hearted and will challenge what you might believe to be true in the world of sales.