Hi everyone! Thanks for tuning in today! We’re excited to share this episode with Marcus Collins! Marcus is a marketing professor at the Ross School of Business at the University of Michigan. He translates cultural learnings for “blue-chip” brands that wish to create contagious marketing campaigns that extend across both the online and offline worlds of “social.” He's given Talks at Google, SXSW, TedX speeches, been honored by AdAge and Clio with awards, and has launched campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival for Budweiser, ”Hello Brooklyn” for the Brooklyn Nets, and the Eggo + Netflix’s Stranger Things conquest.

Prior to his tenure in advertising, he worked in music and tech as a startup co-founder (Muse Recordings) then leading iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.

He is an alumnus of the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in Strategic Brand Marketing) and a doctoral student at Temple University. And most importantly, he is a proud husband and father!

Find out more about Marcus with these links below

- Follow him on Instagram and Twitter @marctothec

- Check out the Yaffe Digital Media Initiative and Speaker Series on campus at Michigan for some awesome speakers!

Thank you so much for listening! If you have any thoughts, or would like to come onto the show, please email us at [email protected] or Instagram DM us @themichiganstory!