In the second installment of AfD's discussion with Marcus, Troy and Lee examine the importance of streamlining:  making things straightforward and simple for consumers to understand.  When companies make it clear what they’re offering, consumers make better decisions and are happier with their experience.  Fortunately, streamlining doesn’t have to be hard.  In today's automated world, something as "old school" as a human being answering the phone can be disruption.