Marcus Whitney, CEO of Health: Further and founder of Jumpstart Foundry, joins Virsys12 CEO and founder Tammy Hawes for a conversation about digital marketing in the healthcare industry. Though healthcare companies have historically been slow to adopt the idea that they can and should employ marketing tactics, Marcus believes digital marketing is central to industry transformation. He unpacks some of the biggest challenges around healthcare marketing and encourages companies to get past those issues and start figuring out innovative solutions to shape the future of healthcare.