Marketing Masters

Margaret Molloy: The power of simplicity


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Keep it simple, stupid! Or, as Margaret Molloy, puts it a little more delicately: “Great marketing leaders simplify.”


From B2C to B2B, simplicity can help brands prioritize as they head into an uncertain economic landscape. Siegel + Gale's Global CMO explains how marketing leaders can embrace simplicity to build trust, loyalty, and willingness to pay.

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Marketing MastersBy ClickZ