In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more. 

📚 In this episode: 

• How her journalism background led to a career in SEO
• Moving from SEO content writing into strategy and technical audits
• Early SEO tactics like press release optimization—and how things have evolved
• Learning technical SEO by teaching and doing—collaboratively
• Why voice search optimization requires rethinking your content
• Alexa vs. Google Home: what SEOs should actually focus on
• Advice for being a great teammate (and avoiding career-limiting email mistakes)
• How to stay optimistic, humble, and constantly evolving in a fast-paced industry
• Her favorite wins, her biggest regrets, and how a karaoke session with Vanilla Ice still lives on

Whether you're early in your SEO career or evolving into a leadership role, this episode brings humor, honesty, and highly actionable advice.

Sponsored by Moving Traffic Media

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