In the late 80s, police were dispatched to investigate why thousands of VHS cassettes were scattered on highways around Jackson, Mississippi. That started a series of events that threatened the most powerful people in town and ended a mom and pop business. Without margin, small businesses—including small law firms—can't survive.

Episode Resources

• Connect with Mike Whelan
• https://www.lawyerforward.com/
• The Cost of Law by Gillian Hadfield: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2333990
• Margin by Richard Swenson: http://www.richardswenson.com/margin