Did you know that profit margin is a choice? You don’t have to earn the biggest possible net profit.

You can choose to reinvest, you can choose to save, you can choose to reward your team consistently or make your prices more affordable. Margin is a choice!

After attending a two week Harvard course Dave Duarte returned to his business energised and focused. Unfortunately, this focus directly lead to his first round of retrenchments and some extremely difficult times as his sales efforts failed to convert into paying clients.

Dave Duarte is the founder of Treeshake, a social media agency focused on campaigns for change. His team works with purpose-driven leaders to build communities to solve the big issues of our day from poverty, climate change, public health, animal welfare, relevant education and more.

Here’s what else I learned from Dave in this episode:

• People rise to your level of expectation of them

• We are living in a narrative economy

• Distilling your story will supercharge your sales

• Hypergrowth isn’t the only form of growth in business

In this insightful conversation, Dave talks about living in a narrative economy, choosing the right profit margin for your business, how going all-in on his business actually nearly ended it and the different kinds of growth you can accept in your business.