Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy.
<a href='https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/'>https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/</a>

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy.
<a href="https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/" rel="noopener noreferrer">https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/</a>&nbsp;

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

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Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

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