What happens when the founder who built a business to $10 million becomes the very thing keeping it from reaching $50 million?

In this episode of the Business Builder's Playbook, host David Bush sits down with Maria Trysla, a former two-time CEO and multi-year CMO of fast-growing technology companies who now works as a revenue architect and go-to-market executive advisor. Maria specializes in helping companies in the $5M to $50M range diagnose what's quietly stalling their growth and build the repeatable systems to get past it.

Here's what you'll learn by watching or listening to this full episode:

• How to spot the early warning signs of a CEO growth plateau before it stops your momentum completely

• Why telling your sales leader to hire more people is almost never the answer to a growth problem — and where the real issue is hiding upstream

• How to shift from episodic, founder-driven activity to a system-driven revenue engine built on predictable pipeline

• How to move from being "founder-led" to "founder-inspired" — and why that distinction determines whether your company can ever scale past you

• Why treating customer success as a service function instead of a strategic growth driver is quietly draining your expansion revenue

• How to use an inside-out, outside-in discovery process to uncover the real problems hiding underneath the surface-level symptoms

• Why your acquisition, retention, and expansion conversations should be happening with equal urgency — and what it costs you when they're not

• How to remove "decision friction" from your organization so pipeline creation accelerates instead of waiting on you

• How AI can surface the expansion signals already sitting in your customer data, without digging through spreadsheets

• What most companies get wrong about aligning sales, marketing, customer success, and product around shared revenue metrics

Find all the show notes and links here: https://www.businessbuildersplaybook.com/⁠Maria-Trysla