Progress SVP of Digital Experience Marketing & Strategy Mariam Tariq joins host Sara Faatz to unpack why the website isn’t a “brochure” anymore—it’s the structured source of truth that powers your AI agents, headless experiences, and every channel that needs clean, reusable content. They dive into how to keep CMS strategy relevant in an agent-driven world, where humans add judgment, taste, and context, and AI accelerates repetitive work.

Mariam: 
“The website is the brand’s control center—the one owned channel—and a clean, structured source of truth for AI.” - Mariam Tariq

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Mariam: linkedin.com/in/mariamtariq
Learn more about Progress: progress.com

Timestamps:
00:45 - The Overwhelming Volume of Martech 
01:40 - The Role of CMS / Websites in the Age of AI
03:45 - Humans vs. AI: Finding the Balance
05:15 - Practical Use of AI in Martech
06:30 - Inspiration and Learning Sources
10:40 - The Future of Content Management and Marketing

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