Marian Salzman is a celebrated global thought leader, trendspotter, and author credited with popularizing “metrosexuality” and helping launch the worldwide #GivingTuesday movement. Over three decades, she’s guided top brands through cultural transformations and now serves as Senior Vice President at Philip Morris International, championing a smoke-free future. In her conversation with Ryan, Marian reveals the driving forces behind her 30th—and final—annual trends report, shining a light on the rising importance of “bite-sized delights” and proactive “life care.” She explores how fear can become a positive accelerant for growth, and why the pursuit of curiosity and courage must go hand in hand. Marian also shares insights on living more intentionally—from the resurgence of traditional rituals like tea time to finding personal refuge in a fast-paced digital world.