James Evelegh talks to Marie Davies, managing director at Immediate Media Co, about: 

• why subs and recurring revenues are the key to success and the bedrock of their business

• why affiliates offer an exciting new revenue stream with the challenge being to create a seamless user experience

• how their craft titles have helped alleviate mental health issues during lockdown

• how the subs file on their craft titles has grown 45% in the last twelve months, partly on the back of new millennial crafters

• the strategic thinking behind the merging (digitally speaking) of all their craft brands into their new site, gathered.how

• their new weekly newsletter strategy

• how, for a specialist title, readers have a sense of ownership. The titles "belong to them".

• the importance of setting clear objectives and KPIs for social media activity

• why video will play an increasingly important role in the future of their craft titles

• why she's excited about the future: "I think the entire business is a really exciting place to be; there's always something new to learn".

• and much more...

(This interview was recorded on 1st July.)

We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

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