Facebook itself is putting increasing emphasis on Facebook Groups with renewed focus on building communities rather than supporting commercial Pages.

With a host of new features for Groups as well as significant algorithmic advantage, what can brands and businesses do to harness the opportunities that Groups offer?

This session will look at how Groups can work for you as a business when put as a core part of social media strategy. You'll come away inspired with ideas and armed with practical tips on how to set up and run an effective Group.