Marina Byezhanova is the Co-founder of Brand of a Leader, a personal branding agency for entrepreneurs and executives. As an entrepreneur, global speaker, show host, and personal branding expert, she has been quoted and referenced in various publications, including Inc.com, Forbes.com, Yahoo News, Financial Post, Fast Company, and Success Magazine. Marina's mission is to inspire entrepreneurs to speak up, stand out, and be radically authentic through the power of building their personal brands. She's a tenured member of the Entrepreneurs Organization, having served in local, regional, and global roles.

In this episode…

As an entrepreneur, authenticity is crucial in distinguishing yourself and building a successful business. So, how can you develop a personal brand and establish yourself as a thought leader in your industry?

According to personal brand expert Marina Byezhanova, many entrepreneurs silence themselves and hide behind their businesses thinking they lack value. She emphasizes the importance of creating a personal brand to gain authority in your industry and showcase your authentic personality. When establishing a brand for yourself, Marina advises identifying your strengths and target audience, developing a brand description, curating content, and selecting a platform that suits your needs.

In this episode of The Future is Borderless, David Nilssen sits down with Marina Byezhanova, Co-founder of Brand of a Leader, to discuss why entrepreneurs need a personal brand. Marina explains what a personal brand is and why it's important for leaders, her process for helping entrepreneurs build their personal brands, and how to leverage personal brand building in social media platforms.