What has and has not changed in 2019

Has the label ‘digital’ disappeared the movement of digital talent

Clubs can monetise by carving out rights in overseas territories not covered by existing deals

Why 2020 is the year of streaming

The importance of politics running over borders to solve sporting problems

Streaming direct-to-consumer - will it work in football

The divergent revenue in football

Why this all leads to a global super league

Why ‘The Avengers Assemble’ approach could kill passion

Lessons from 2019 in football social media - Instagram, TikTok

What metrics can you trust

Why football must change its view of television

Why the growth of MLS in the last decade must be admired

Has Mario’s 2019 prediction about Instagram’s engagement levels come true?

Why analytics is the key to TikTok’s success

Twitter’s role in sports these days

Regional differences in sports social media - why Japan is an exception, why the UAE misses GooglePlus

The emergence of paid-for options on club’s social media

How data will be used in 2020

A plea against short-termism in football

Mario’s three predictions for 2020 - google Maps, selling on Instagram and the rights cycle