Mario Marson has worked in vineyards in Australia for many years, and has been a champion for high quality grapes making high quality wines. When he decided to plant his own vineyard, he chose to do so in the Victorian region of Heathcote, and he chose to plant some grape varieties that were close to his family heritage in Italy. His Vinea Marson wines were some of the first to show how high quality wines from alternative grapes could be achieved in Australia, and today are highly sought after by a market that is embracing difference.​