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Marisa DeArmas | Why Your Home Services Business Needs Content Marketing
Marisa DeArmas is a Senior Content Marketer at Scorpion. Her typical day is filled with studying clients, their region, and their industry, and then creating content that their audience will like.
For example, if you’re a plumber, you want to create and share content that answers how to fix a specific plumbing problem that your audience might be searching for. Utilizing tools like Google Trends to see what people are searching for in your industry or area, and talking to your customers to understand what their needs are, are great ways to inform the content you create.
Building Brand Awareness
Even if someone isn’t searching for the answer to the specific question you might answer in some of your pieces of content, this content still helps you be more visible to potential customers. It builds awareness that you’re in their area and are ready to help.
Facebook allows you to target people based on a robust set of attributes, including:
- Interests
- Location
- Demographics
Google and social platforms value websites and pages that have high engagement. Creating quality content will draw more people and traffic to your online presence and therefore make your business more discoverable to potential customers.
Content Marketing vs. Paid Advertising
“It really matters… because you’re building your audience at the top of the marketing funnel.”
Marisa highlights that while doing paid advertising is valuable because you can target people who are looking for you at that specific moment, content marketing allows you to build awareness for the future. Content marketing connects you with the audience who might not need you now but will in the future.
What Does a Strong Content Marketing Strategy Look Like?
1. Do all of the research you can about your customers.
2. Look at Google Trends.
3. Create content topics that fit with what your audience is searching for.
4. Create a social media calendar that includes those pieces of content.
5. Publish and check in with how the analytics are performing.
6. Change and adapt your strategy as necessary.
The type of content you create should be informed by the topic it explains or explores and the medium you want to share it on.
“Facebook is where people are. As much as people say they don’t go on it anymore, stats say otherwise... Facebook also owns Instagram, so with that, your ads can go on Instagram as well.”
Marisa’s advice for home service business owners is to create content that will get your audience to believe in you.
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By Scorpion
4.9
1818 ratings
Marisa DeArmas is a Senior Content Marketer at Scorpion. Her typical day is filled with studying clients, their region, and their industry, and then creating content that their audience will like.
For example, if you’re a plumber, you want to create and share content that answers how to fix a specific plumbing problem that your audience might be searching for. Utilizing tools like Google Trends to see what people are searching for in your industry or area, and talking to your customers to understand what their needs are, are great ways to inform the content you create.
Building Brand Awareness
Even if someone isn’t searching for the answer to the specific question you might answer in some of your pieces of content, this content still helps you be more visible to potential customers. It builds awareness that you’re in their area and are ready to help.
Facebook allows you to target people based on a robust set of attributes, including:
- Interests
- Location
- Demographics
Google and social platforms value websites and pages that have high engagement. Creating quality content will draw more people and traffic to your online presence and therefore make your business more discoverable to potential customers.
Content Marketing vs. Paid Advertising
“It really matters… because you’re building your audience at the top of the marketing funnel.”
Marisa highlights that while doing paid advertising is valuable because you can target people who are looking for you at that specific moment, content marketing allows you to build awareness for the future. Content marketing connects you with the audience who might not need you now but will in the future.
What Does a Strong Content Marketing Strategy Look Like?
1. Do all of the research you can about your customers.
2. Look at Google Trends.
3. Create content topics that fit with what your audience is searching for.
4. Create a social media calendar that includes those pieces of content.
5. Publish and check in with how the analytics are performing.
6. Change and adapt your strategy as necessary.
The type of content you create should be informed by the topic it explains or explores and the medium you want to share it on.
“Facebook is where people are. As much as people say they don’t go on it anymore, stats say otherwise... Facebook also owns Instagram, so with that, your ads can go on Instagram as well.”
Marisa’s advice for home service business owners is to create content that will get your audience to believe in you.