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Marissa Saenz - Strategies for Successful Event Operations
Want to know the secret to running a successful event production agency? Join us, as we sit down with Marissa Saenz, the visionary founder of Rukaz Kultura, a marketing agency specializing in multicultural insights, strategic campaigns, and large-scale event productions. With over two decades of experience, Rukaz has left its mark on nationwide promotional campaigns for industry giants like Spotify, Red Bull, Pepsico, Neff and Fortnite, not to mention pivotal projects like The Tejano Tech Summit and The City of Houston initiatives.
In today's episode, we dive deep with Marissa, exploring the lessons, realizations, and 'aha' moments that have shaped her journey as an agency leader. Discover how she tackles constraints to ensure project success while maintaining sustainability and hear about the challenges faced when orchestrating massive events.
But it doesn't stop there. Marissa reveals her thoughts on leveraging the cultural and industry landscape to activate audiences by capturing attention and creating lasting value. You'll gain insight into the importance of team regroups, fostering personal connections, role duplication, and always prioritizing the guest experience.
Join us for an engaging conversation that uncovers the secrets of effective event production and brand activation. It's time to tap into Marissa's superpower in the world of marketing and event management. Don't miss this enlightening episode!
Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands.
Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!
Subscribe to the podcast for more great episodes!
Activate Your Audience!
Share and comment below to let us know what you think.
Need help and support activating your audience? Check us out here
Learn more about IBA
If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]
Connect on LinkedIn
See our work
View all episodes
By Imperial Branding AgencyWant to know the secret to running a successful event production agency? Join us, as we sit down with Marissa Saenz, the visionary founder of Rukaz Kultura, a marketing agency specializing in multicultural insights, strategic campaigns, and large-scale event productions. With over two decades of experience, Rukaz has left its mark on nationwide promotional campaigns for industry giants like Spotify, Red Bull, Pepsico, Neff and Fortnite, not to mention pivotal projects like The Tejano Tech Summit and The City of Houston initiatives.
In today's episode, we dive deep with Marissa, exploring the lessons, realizations, and 'aha' moments that have shaped her journey as an agency leader. Discover how she tackles constraints to ensure project success while maintaining sustainability and hear about the challenges faced when orchestrating massive events.
But it doesn't stop there. Marissa reveals her thoughts on leveraging the cultural and industry landscape to activate audiences by capturing attention and creating lasting value. You'll gain insight into the importance of team regroups, fostering personal connections, role duplication, and always prioritizing the guest experience.
Join us for an engaging conversation that uncovers the secrets of effective event production and brand activation. It's time to tap into Marissa's superpower in the world of marketing and event management. Don't miss this enlightening episode!
Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands.
Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!
Subscribe to the podcast for more great episodes!
Activate Your Audience!
Share and comment below to let us know what you think.
Need help and support activating your audience? Check us out here
Learn more about IBA
If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]
Connect on LinkedIn
See our work