Mark Atkinson is the founder of Speed of Cheese Racing where he builds some very unique, unusual, and bespoke motorcycles. Ever since Mark could ride on two wheels his passion for bikes has been burning rubber. From his Schwinn® bicycle to a Taco Mini-bike, and then a Yamaha YZ80, he has a life-long infatuation with motorcycles. Mark raced an old Yamaha RD400, a bike he bought from Ed Erlenbach who set world records on that bike. He has built street motorcycles most of his life, self-taught in fabricating, welding, and painting and most of his professional career has been machining hard core race car products. Just a few of his projects include electric motorcycles, race bikes, show bikes, café racers, land speed bikes, and more.

1315: Mark Atkinson is the Founder of Speed of Cheese Racing

Cars Yeah is a 4-day a week podcast produced and hosted by Mark Greene. Mark interviews Inspiring Automotive Enthusiasts™, people who have wrapped their lives, careers, and business around their passion for automobiles, motorcycles and trucks. Together we inspire listeners and fellow automotive enthusiasts showing them that it's possible to have a life, career, and a business in the field they love. Enjoy over 2,300 shows.

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Mark Hotchkis is a lifelong car and racing enthusiast whose family are legends in those industries. His father John was a partner in a SoCal Porsche/Audi dealership in the 80s and his brother John Jr. launched a performance suspicion company in the 90s. The family raced Porsches from the late 60s through the early 90s including at Le Mans, Daytona, Sebring and more. Mark developed the H-Sport brand with Hotchkis, created enthusiast forums, sales and advertising including Rennlist, 6 Speedlonline, Audiworld, and LS1 Tech. Mark raced in Formula Ford to Indy Lights and won a SCCA National Championship in a ’73 Porsche 914-4 at Mid-Ohio. He’s worked with Pelican Parts and for the past 7 years works with Porsche at their Porsche Experience Center in Los Angeles. He’s been a member of the Luftgekühlt production team since Luft 4 and along with Patrick Long and the team brings us Air | Water on April 27, 2024, in southern California at the Orange County Fair Grounds.

2489: Mark Hotchkis

Chaya Milchstein is an automotive educator, influencer, and author of Mechanic Shop Femme's Guide to Car Ownership: Uncomplicating Cars for All of Us. She unapologetically stands out in a crowd, flaunting her fashion sense while teaching about cars, traveling the world, and breaking all kinds of norms. Chaya made it her life’s mission to educate women and queer people about their cars. She's dedicated her career to educating the average car owner, not the automotive enthusiasts, about their cars - a career she found and built after aging out of the foster care system. She's taught her popular car classes at libraries, universities, non-profits, and businesses. Chaya has worked with national and international automotive brands, including CarMax, TireRack, iFixit, and Jerry. She has been featured in AARP, NPR's Lifekit, Oprah Magazine, Car Talk, and The Chicago Tribune. She's written for AAA's Via Magazine, Parents Magazine, Shondaland, and PBS's Next Avenue.

2488: Chaya Milchstein

Joshua Minson is the President and Owner of Redtide Canopies where they specialize in creating high-quality, custom-designed canopies for outdoor events and activities. After attending many events and realizing most canopies were not up to par, he saw an opportunity to do better. Along with better design, quality, and color options the focus at Redtide is sustainability. They use environmentally friendly materials that help reduce their environmental impact. Joshua and his team are dedicated to providing the best customer service, experience and products possible.

2487: Joshua Minson

Jake Wolf is the visionary CEO and Co-Founder of Warehouse, a premier private car and social club located in Park City, Utah. His career has evolved from collector-grade clothing sales to exotic vehicle brokerage in Miami, specializing investment grade automobiles. Jake conceptualized Warehouse after securing funding and spearheading the development of Warehouse Motorclub, overseeing design, construction, and financing. The facility has become a premier destination for automotive and social enthusiasts alike. As the flagship Park City location, Warehouse sets the standard for what is slated to be a series of clubs across the country. Did I tell you Jake’s only 28 years old?

2486: Jake Wolf

Genevieve Armendariz is a woman on a mission to change the world. As the Founder and Executive Director of The Limitless Mentorship and Scholarship Program, she provides resources and educational opportunities to empower girls and women, increase diversity, and support underserved communities. She is also the reigning Miss Monterey County and is competing to be Miss California.  Genevieve is pursuing a career in Astrophysics.

1315: Mark Atkinson is the Founder of Speed of Cheese Racing

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