What does it really take to grow in today’s e-commerce landscape? In this episode of Beyond the Fold, we sit down with Mark Baartse, one of Australia’s most respected CMOs and growth consultants, to unpack the uncomfortable truths marketers often avoid.

From his early days as MSN global lead developer to steering major Aussie brands as CMO, Mark has seen every side of digital growth. He shares why most brands get “customer-centricity” wrong, why chasing ROAS through Google and Meta ads won’t save you, and how AI is set to disrupt marketing faster than most expect.

If you want unfiltered insights on growth, customers, and what the next era of marketing demands, this conversation is one you can’t afford to miss.