When one thinks of ultra-cycling, the name Mark Beaumont comes to mind very quickly. As someone with many records to his name, including the fastest time to ride around the world (78 days), he is a fantastic person to gain insight on the discipline, as well as building the brand necessary to succeed in cycling.

From the age of documentaries and standard television, to social media, a lot has changed for the creation of an athlete's image. How do we adapt? Why is the past generation of brand building so much better, more reliable, and more relatable? And just what goes into the background of organizing a trip around the world...on a bike?

Join me in a captivating, intriguing, and highly entertaining chat with one of the world's greatest ultra-endurance cyclists!