Responsive design involves more than just fluid grids and media queries. The move to adaptive web sites touches every part of an organisation: from content needs and content management, to editorial workflows and project management. The way we design and build web sites is changing, but the way we write, manage, and evolve our websites needs to change, too. Mark will share his thoughts and experience of how adopting responsive web design practices needs to begin in the boardroom, rather than the developer’s office. More info at: https://fronteers.nl/congres/2012/sessions/adapting-to-responsive-design-mark-boulton