B2B Content Marketing: The Content Callout Podcast

Mark Colgan’s 3 Genius Marketing Strategies, Ep #76


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Mark Colgan is an entrepreneur responsible for increasing revenue across a portfolio of companies. He has 13+ years of experience in B2B sales, marketing, and recruitment. In this episode of Content Callout, he shares three genius strategies you can use to multiply the effectiveness of your marketing efforts. 

Outline of This Episode
  • [2:28] Tip #1: Speak with your customers regularly
  • [4:23] Tip #2: Invest in outbound marketing 
  • [8:38] Leveraging podcasts as a messaging tool
  • [13:23] How to attribute sales to a podcast
  • [17:23] Tip #3: Leverage job descriptions to provide valuable content
  • [21:09] How to reach out to Mark Colgan
Resources & People Mentioned
  • ZoomInfo
  • Lusha
  • Gong
Connect with Mark Colgan
  • Speak On Podcasts
  • Connect with Mark on LinkedIn
Connect With the Content Callout Team
  • https://ContentCallout.com 


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B2B Content Marketing: The Content Callout PodcastBy Mark Raffan