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Have you ever wondered how a career in music can pivot into the healthcare and simulation sector? Our guest for today, Mark Cook, has an inspiring journey that shows just how possible it is. An entrepreneur from the UK, Mark started as an EMT and a clinical educator, eventually finding his niche in healthcare sales through his experience of teaching colleagues how to use a new defibrillator via simulation. His tale is one of resilience and adaptability, filled with insights into the mind of a leader navigating the challenging labyrinth of business growth.

We talk about the growth of his own company, SimSkills, discussing how his early experiences in leadership and customer care shaped his business philosophy. Mark’s journey, however, has not been without its share of hurdles. He shares the challenges he faced in taking on partners, relocating the business, and the struggle to create a company culture where everyone feels valued and appreciated. Mark offers honest insights into the fear of failure and the importance of recognizing achievements, even when success is not immediately visible. 

In the latter part of our conversation, we delve into Mark's reflections on how his company's direction was inspired by Simon Sinek's "Start With Why". We also discuss the power of collaboration and technology in healthcare, and how it can help under-resourced communities. Mark’s mission to provide a safe harbor in healthcare and help others find the right solution resonates throughout our discussion. Tune in to hear Mark’s fascinating journey, and understand the role of purpose and connection in entrepreneurship. His unique perspective is a must-listen for anyone seeking inspiration from a successful healthcare entrepreneur.

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