Pet-owners now make up the fastest growing demographic of the US population, with the number of domesticated animals increasing at about five times the speed of the human population. This means that there is an entire economy that has been created just to serve this population.

Join Mark Cushing, founder and CEO of the Animal Policy Group, as he talks with our Marketing Institute Leader, JP Kuehlwein, about his new book and how pets – and their owners – are transforming the American culture, economy and nation.

https://conference-board.org/podcasts