Mark “Ferg” Ferguson is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares:insights for agtech companies, like the importance of personas and how to build relationships in a digital world;what the future of extension and consulting in livestock looks like;the role of cutting edge technologies in the sheep industry; anda vision for the future where consumers expectations are met and growers are profitable.For more from Ferg and resources mentioned, see:https://www.nextgenagri.com/https://twitter.com/neXtgenAgri and https://twitter.com/Fergeneticshttps://www.nextgenagri.com/articles/farmer-people-that-farm-article-1 Artificial Intelligence work: https://www.nextgenagri.com/articles/seen-one-seen-them-all NZ Merino: https://www.nzmerino.co.nz/

Ep 60 Mark Ferguson on science, sheep, and the tech-enabled future of genetics

We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Technology

Tech News

Podcasting

Gadgets

Software How-To

Business

Investing

Careers

Management & Marketing

Business News

Shopping

We are certainly not alone in our interest in how artificial intelligence will shape agriculture in the coming years. We’ve been learning out loud about both the tech that might emerge, but also about how AI might shape existing tools, especially agtech software. In our recent report, Yield Maps Killed AgTech Software, Can AI Fix It?, we put forward some of our research and theories, and we got a ton of great feedback. Today, we’re going to respond to some questions and discuss further learnings from the report.  Joining me in the task is both my co-founder Matthew Pryor and Rhishi Pethe, author of Software is Feeding the World. For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Rebooting AgTech Software with AI,  with Rhishi Pethe

As the US works to hammer out requirements for sustainable aviation fuel tax credits, the potential for the airline industry to open a huge new market for oil seeds has watchers in the sustainability space wondering what’s next. Will the opportunity for agtech to provide producers with the tools they need to meet production requirements and prove sustainability credentials be substantial? The sustainable aviation fuel market is evolving rapidly, and we wanted to know more. This week, our guest is Cris Handel, Global Sustainability Officer at Valent Biosciences, Fractional COO at New West Genetics, and Former COO at Covercress. For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

How green is sustainable aviation fuel? With Cris Handel

This week, we’re breaking down the freshest announcements from the agribusiness, agtech, and broader policy and tech worlds to share insights and ask “so what?”  Sarah is joined this week by Shane Thomas, author of Upstream Ag Insights. For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

AgTech News …So What? May 2024 with Shane Thomas

At the intersection of ubiquitous and affordable cameras and internet connections, growing farm sizes, and increasing environmental and social vulnerabilities sits the opportunity of farm security. The number of applications for this kind of remote monitoring are endless– from discouraging stock and equipment theft (or solving cases after the fact), to detecting bushfire conditions, to marketing properties and land-based opportunities like hunting.  Though simple cameras and video feeds might not seem like the kind of amazing, futuristic tech that really gets people excited, these tools - paired with the processing and detective power of AI and machine learning - have the possibility to unlock a ton of value without huge capital investments.  Today, we’re learning more about one business here in Australia that’s tackling the farm security space, and seeing it grow and transform rapidly before their eyes. Our guest is John Hill, National Sales Director at Land Watch Australia, who discusses: For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

The Many Faces of Farm Security with John Hill

The modern fashion industry creates a ton of waste. From the field to the cutting line, to the supply chain and consumers' closets, today’s ultra-cheap “fast fashion” obsession means everyday a lot of fiber gets carted off to landfills around the world.  Some amount of that fiber however– especially cotton– is not only biodegradable, it can actually be a valuable addition to soils, especially in dry climates where fibers help hold water. This fact has spurred researchers and farmers in Australia, alongside the Cotton Research Development Corporation (CRDC), to begin experimenting with turning waste fiber into a soil amendment, returning cotton to whence it came and at the same time, removing bulk from overcrowded dumps and investing in a more circular future for the industry. To explore this ongoing work, Sarah is joined this week by Sam Coulton, a third generation Queensland cotton grower and owner of Gondiwindi Cotton.  For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

Ep 60 Mark Ferguson on science, sheep, and the tech-enabled future of genetics

Download our free app to listen on your phone